U.S. Digestive Health Ingredients Market Trends and Forecasts (2010-2015)

This Blog concentrates on the Digestive Health Ingredients Market of United States and focuses on the market trends and forecast from 2010-2015.

The Digestive Health Ingredients has been segmented into following three broad categories:

• Digestive Prebiotics : Prebiotics are non-digestible food ingredients that stimulate the growth and/or activity of bacteria in the digestive system in ways claimed to be beneficial to health. Generally it is assumed that a prebiotic should increase the number and activity of bifidobacteria and lactic acid bacteria. It includes Fructans, Mannan-oligosaccharides (MOS), Galactooligosaccharide (GOS) etc.

• Digestive Probiotics : Probiotics are micro-organisms that some have claimed provide health benefits when consumed.Lactic acid bacteria (LAB) and bifidobacteria are the most common types of microbes used as probiotics, but certain yeasts and bacilli may also be used. It includes cultures etc.

• Digestive Enzymes : A substance produced by a living organism that acts as a catalyst to bring about a   specific biochemical reaction. Digestive enzymes are enzymes that break down polymeric macromolecules into their smaller building blocks, in order to facilitate their absorption by the body. It includes Proteases, Lipases carbohydrates, Lactases etc.

Taking into consideration this above categorization, the Digestive Health Ingredients Market is classified into segments as follows:

1. Digestive Prebiotics Market
2. Digestive Probiotics Market
3. Digestive Enzymes Market

U.S.  Digestive Health Ingredients Market Trends :

U.S. acts as very sensitive market in Health care and Digestive Health Ingredients. The market trends and dynamics in U.S. for above mentioned segments are very different.

• The prebiotics market is growing at an exponential double-digit growth rate as compared to the digestive enzymes and digestive probiotics.Prebiotics is the largest revenue-generating ingredient among the above three major segments.

• The probiotics market in the United States is at an emerging stage. Though probiotics market is also growing at rapid rate capturing the market share eventually due to the consumption of probiotics through dietary supplement products is very high. Probiotics market follows the prebiotic market at second place.

• Digestive enzymes market is experiencing a relatively lower growth rate, holding the lowest market share amongst the three segments in U.S.

In 2008, digestive health product trend held the highest rank in Mellentis Top 10 Trends for food, nutrition and health category.
Products for good gut health have predominantly been more popular in Europe and Asia Pacific than North America and United States,but the trend is changing as the North Americans are positively embracing the idea of boosting digestive health through supplements and food and beverages.

U.S.  Digestive Health Ingredients Market Forecasts :

• The International Food Information Council’s survey found that 77% of consumers across the world are actively trying to add fiber to their diets. 

• So as a result, in 2010, the total U.S. market for digestive health ingredients was valued at $265.9 million with an annual growth rate of 18.3%. 

• The market is expected to grow at a compound annual growth rate (CAGR) of 13.2% from 2010 to 2015. The revenue is expected to reach $495.3 million in 2015.

• The International Food Information Council’s survey found that 77% of consumers across the world are actively trying to add fiber to their diets.

• The main reason for growth in these segmented markets is consumers interest in handling their digestive health issues with supplements and food rather than pharmaceuticals and medicines.